If you want a step by step guide on how to start your own business and how to move and grow the business then this is definitely the podcast for you!  Especially if you want to get the real insights and what it really takes. Briony is so down to earth and engaging plus she shares how being vulnerable and real in business has really helped her. This interview with Briony was so much fun - we covered it all in this interview.  From doing in house makeup parties, to developing her own product, to waxing and dog sitting to bring in cash. Briony has done it all to develop and grow Adorn cosmetics without taking external funding. Briony Kennedy is the founder, CEO and ‘face of’ Australian made, circular refillable luxury cosmetics brand, Adorn. As a beauty industry veteran, Briony knew the importance of using premium quality products with skin safe, healthier ingredients, but was frustrated by the wasteful beauty industry and its impact on the environment. Adorn was established in 2008 to make a better connection between natural beauty products, and the beauty of nature. Put simply, Briony wanted to create a makeup and skincare brand that is both good for you and kinder to the planet. Adorn is the most highly accredited, zero waste cosmetics brand globally. Briony was an early pioneer of makeup refills, and in her mission to minimise the use of precious planet resources, Adorn products are sold without outer boxes or plastic – a bold move, but a much-needed change for an habitual wasteful industry. Briony aims to live with purpose in all areas of her life, not only as an entrepreneur and waste reduction activist, but as a mother of three boys and an advocate for spreading kindness and raising mental health awareness. Briony also shares her favourite products on the show. Connect with Briony Kennedy  Website: https://https://www.adorncosmetics.com.au LinkedIn: https://www.linkedin.com/in/brionykennedy/ Stay Connected with "Lady Leadership" Podcast: Website: https://www.lady-leadership.com Instagram: @lady-leadership LinkedIn: https://www.linkedin.com/in/samantha-mcintyre-736b579/