Episodes
On this episode, we go back to the basics to see what makes a landing page convert.
Get the full show notes here.
Published 10/30/19
On this episode I share 2 different approaches to writing copy for your landing pages, and why one of them may be costing you money.
For full show notes, visit https://landingpageschool.com/076
Published 09/18/19
On this episode, I share 3 ways you can run a 5 second test on your landing pages, and how this can help you increase conversions.
For full show notes, visit https://landingpageschool.com/075
Published 08/28/19
On this episode, I share why getting traffic to your website or landing page is important, but why it's only half of the problem that modern marketers and business owners are facing (and what you can do about it).
For full show notes, visit https://landingpageschool.com/074
Published 08/21/19
On this episode, I share the more important things to keep in mind before you plan or launch an A/B test on your landing page.
For full show notes, visit https://landingpageschool.com/073
Published 08/14/19
On this episode, I share 9 tools you can use to test and optimize your landing pages.
For full show notes, visit https://landingpageschool.com/072
Published 07/31/19
On this episode, I share 5 tips for how to get people to take action on your landing pages without resorting to salesy or spammy tactics.
For full show notes, visit https://landingpageschool.com/071
Published 07/24/19
On this episode, we look at three important psychological principles that can help you increase your landing page conversions.
For full show notes, visit https://landingpageschool.com/070
Published 07/17/19
On this episode, I help you choose between some of the most popular WordPress landing page builders, such as Elementor, Divi, Thrive Architect, and Beaver Builder.
For full show notes, visit https://landingpageschool.com/069
Published 07/10/19
On this episode, we look at the concept of decision friction, and how it could be preventing your landing page visitors from taking action.
For full show notes, visit https://landingpageschool.com/068
Published 07/03/19
On this episode, I explore 3 tools you can use to make your landing page forms more engaging.
For full show notes, visit https://landingpageschool.com/067
Published 06/19/19
On this episode, I share my favorite pieces of advice for someone who is just starting out optimizing landing pages.
For full show notes, visit https://landingpageschool.com/066
Published 06/12/19
On this episode, I'll explain the differences between SEO and CRO, and answer the question of whether or not you should try to optimize your pages for both search engines and conversions at the same time.
For full show notes, visit https://landingpageschool.com/065
Published 05/29/19
On this episode, I share 4 ways you can simplify your landing pages to reduce cognitive load and increase conversions.
For full show notes, visit https://landingpageschool.com/064
Published 05/15/19
On this episode, I share 4 types of social proof and some tips for including them on your landing pages.
For full show notes, visit https://landingpageschool.com/063
Published 05/01/19
On this episode, we'll look at the 7 elements of design that you need to consider when building your landing pages.
For full show notes, visit https://landingpageschool.com/062
Published 04/24/19
On this episode I explore the topic of functional testing; what it is, and how it can help you improve your landing pages.
For full show notes, visit https://landingpageschool.com/061
Published 04/10/19
On this episode, I explain why you should use checklists and processes when building and launching your landing pages.
For full show notes, visit https://landingpageschool.com/060
Published 04/03/19
On this episode, I share 3 ways to increase trust on a landing page and get more conversions.
For full show notes, visit https://landingpageschool.com/059
Published 03/27/19
On this episode, I cover 4 ways landing pages are different from homepages and how you can use this info to improve your conversions.
For full show notes, visit https://landingpageschool.com/058
Published 03/20/19
On this episode, I explain why testing the call-to-action button color on your landing pages is not always a good idea, and what to do instead.
For full show notes, visit https://landingpageschool.com/057
Published 03/06/19
On this episode, I share some of my favorite video players for embedding videos on your landing pages, and why there are great options out there that are better than YouTube.
For full show notes, visit https://landingpageschool.com/056
Published 02/20/19
On this episode, I cover 6 tactics for troubleshooting problems with your landing pages.
For full show notes, visit https://landingpageschool.com/055
Published 02/13/19
On this episode, I share my favorite resources for finding freelancers to help you design, develop, and test your landing pages.
For full show notes, visit https://landingpageschool.com/054
Published 02/06/19
On this episode, we'll look at the difference between wireframes, mockups, and prototypes, and I'll help you decide which one you might need for your next landing page project.
For full show notes, visit https://landingpageschool.com/053
Published 01/23/19
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