After spending a decade at JP Morgan, all the way to becoming VP, Eduardo della Maggiora decided he wanted to go from company advisor to company builder.  Betterfly got 99 nos and 1 yes in the beginning, as Eduardo puts it. After fundraisings and pivots, the corporate benefits platform became a unicorn back in 2022. Now, it's focusing on its global expansion. In this episode, Eduardo and I talk about: How to practice essentialism in our personal and professional lives;Eduardo's transition from financial exec to startup founder, including a journey to Africa;And the constant effort of leveling up.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm! Building good sh*t in Latin America? Find out how to pen your startup the right way Request early access to the Meridian international business account Or simply sign up for our newsletter for more content on navigating the LatAm startup ecosystem. Follow us on Linkedin / Twitter / Instagram / Spotify.