Saying “It’s like Harry Potter” is a useful way to describe a book, but He-Who-Must-Not-Be-Named should absolutely not be named in children’s publishing. Like Facebook or Instagram, it’s the unicorn that warps the industry, and “sets impossible expectations,” according to editor Connie Hsu. Most middle-grade fantasy series are duds, so not only might Arlo Finch not become Harry Potter, it might not become anything at all. Thank you to our sponsors: Squarespace - Use the offer code LAUNCH at checkout when you are ready to launch your website at: www.squarespace.com Linkedin - Get a $50 credit toward your first job posting when you visit them here: www.LinkedIn.com/Launch Dollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollarshaveclub.com/Launch