Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Ken Hardison, founder & president of PILMMA and counsel attorney at Hardison & Cochran. With over four decades of experience, Ken has dedicated his career to advocating for individuals' rights as a personal injury lawyer. His remarkable journey includes establishing one of North Carolina's most prominent personal injury law firms. Additionally, Ken's visionary leadership led him to found PILMMA, a renowned legal marketing and management association specifically tailored for injury and disability lawyers. If you’re looking to learn more about consumer behavior and acquisition, you’ve come to the right place. Brace yourself for an eye-opening exploration of how consumers make critical decisions when selecting their personal injury lawyer. Download the Full Report. Key Takeaways: 00:16 - Introduction 1:34 - Insights on law firm consumer behavior studies 4:31 - Addressing the messaging for your personal injury marketing 8:04 - Conducting a study on personal injury consumer behavior 10:40 - The power of word of mouth to generate referrals 15:30 - Characteristics clients seek in law firms part 1 18:41 - Characteristics clients seek in law firms part 2 22:49 - Trends in personal injury marketing 26:00 - Top tips to resonate with personal injury clients 31:01 - Ending thoughts Best way to contact Ken Hardison: https://kenhardison.com/ [email protected] Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify