Unpacking the Rebranding to X and Its Significance for the Legal Industry Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Paige York, Social Media Manager at Consultwebs. With 10 years of expertise in the social media sector, particularly catering to small businesses, she invested 5 years honing her content creation and writing prowess. In recent years, she's taken the reins of the social media team at Consultwebs, leveraging her deep-rooted experience from past roles in research and development to craft dynamic social media strategies for law firms. Tune in as Paige unveils the nuances of crafting effective social media strategies tailored for law firms and shares the key elements behind online marketing success.   Key Takeaways: 00:16 - Introduction 1:25 - Journey as a Social Media Manager and creative writer 5:15 - How Twitter rebranding to “X’’ impacts users and what alternatives users have in store 7:08 - Metrics law firms should follow to stay their online success during online evolution 10:17 - Changes law firms should make to stay relevant online 12:33 - Understanding that audience contributes to law firms’ overall success 15:20 - What law firms should be aware of to manage reputation management today 18:20 - The vision of how Twitter rebranding to X can influence social media. 21:22 - The future of social media for law firms 22:30 - Words of advice for law firms   Best way to contact Paige York: https://www.linkedin.com/in/paige-york-60b99778/ [email protected]   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify