Most of us know the tremendous impact branding can have upon an organization. When most of hear “branding,” we think colors, websites, logos, and names. But Bill Gullan says that’s not where branding starts. Bill’s the president of Finch Brands, where they help clients brand and rebrand every day. Bill says that branding starts well before you name a company or polish a website. It starts internally, with the values driven by your culture. On this episode of the Lead to Grow podcast, Bill lays out his specialized plan of why branding is really an inside-out approach. He also gives listeners an inside peek into The Finch Way — Finch’s own values-driven approach to business.