14: Marketing Metrics: The Numbers You Should Be Paying Attention To w/ Andy Crestodina
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Description
Andy Crestodina. He’s a cool guy with a track record that includes earning a degree in Mandarin and working as a teacher in China.
In 2001, Andy and his friend co-founded Orbit Media, a company that has grown from zero to about $4.5M in revenue. Totally organically.
Now, Andy is the CMO at Orbit Media and he’s a marketing metrics expert.
Our latest guest on the Lead to Grow podcast, Andy talked with us about his experience and his company. He also shared his metrics expertise, focusing on the metrics you should care about the most. And the ones you should care about the least.
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