Ambassadors are essential to any institution: They are bridge-builders, key communicators, and interpreters. They translate between one entity and the rest of the world: They communicate ideas and philosophies and garner support with outside individuals, or even countries. Every institution needs ambassadors. Businesses are no exception. On this episode of the Lead to Grow podcast, Amy Franko joined us to show how ambassadors can radically impact your customer base, your ROI, and your employee retention. Amy is an author, keynote speaker, and Founder and President of  Impact Instruction Group, a sales consulting and sales leadership business.