An educational Zoom sit-down conversation with Andrea Johnson, Marketing Manager, Public Relations, and Social Media Analyst at Duluth Pack. Andrea chats over the next hour with Duluth Pack's CEO, Tom Sega, about her growth within the outdoor industry and leading a heritage company's marketing and branding department. With her go-getter attitude, strong work ethic, and big business visions, Andrea speaks about the important understandings and differences between marketing and branding, along with her breakdown of public relations, and social media marketing tactics and recommendations. Andrea shares her learning lessons and advice to those seeking a career in marketing, public relations, and social media. Enjoy this week's episode of Leader of the Pack; a podcast by Duluth Pack. Continue to support and buy American Made gear at www.duluthpack.com. Learn more about Duluth Pack's Public Relations and Media features at https://www.duluthpack.com/pages/news.  --- Support this podcast: https://anchor.fm/duluth-pack/support