An instructional Zoom sit-down conversation with Carlton, Minnesota native, Pascha Apter, marketing guru and CEO of Giant Voices, Giant Ventures, and Giant Academy. In addition to running her own businesses, Pascha is an adjunct instructor at the College of St. Scholastica teaching marketing and entrepreneurship. Over the next hour, Pascha chats with Duluth Pack's CEO, Tom Sega, about her extensive professional and career growth from marketing integration roles, to transitioning into a banking career, then corporate business, and ultimately owning and leading her own businesses and marketing agency. With her strong work ethic, relationship driven outlook, and hustle hard attitude, Pascha speaks about coaching her team and students, expanding her company from Duluth, Minnesota to a second office in Phoenix, Arizona, retaining current clients, and growing her client portfolio. Pascha shares her learning lessons, challenges, and successes throughout her career, especially pivoting during COVID. Enjoy this week's episode of Leader of the Pack; a podcast by Duluth Pack. Learn more about Giant Voices at www.giantvoices.com. Continue to support and buy American Made gear at www.duluthpack.com. --- Support this podcast: https://anchor.fm/duluth-pack/support