A relaxing and one-on-one Zoom sit-down with Minnesota native and Social Media Consultant, Influencer, and Founder of Empower Outdoors LLC and Ali_UpNorth, Ali Juten. Ali shares over the next hour with Duluth Pack's CEO, Tom Sega, about her many transitions in her career from media reporter, to running IT at a corporate America company, to the creation behind her two brands, in addition to helping run a family anus beef farm and becoming a mom of two. She shares about the impacts of COVID-19 on her business and how it helped her brands grow, due to social media priorities for many businesses and online shopping habits expanding. Ali explains the importance of her deep roots in the outdoors and how she is changing the game for women in the outdoor industry, specifically about shooting sports and hunting. Ali ends the conversation by sharing her recommendations to those seeking more in life and how to expand upon professional and personal opportunities. Enjoy this week's episode of Leader of the Pack; a podcast by Duluth Pack. --- Support this podcast: https://anchor.fm/duluth-pack/support