When it comes to building their customer experience, banks have traditionally started with brick and mortar before expanding digitally. What if banks have been approaching CX backwards? In this episode, Jenna Stricker, Director of Digital Lending at nbkc bank, shares why more and more banks are laying their CX foundation digitally first, only later adding the brick and mortar on top. Join us as we discuss: The advantages of starting off digitallyHow to deliver a delightful customer experienceHow alternative data helps banks improve the underwriting experience