With the right mix of innovation and growth, credit unions can prioritize community, culture, and informed decision-making in serving diverse markets. Corlinda Wooden, SVP/Chief Retail Officer at Unitus Community Credit Union, discusses the development and execution of their comprehensive strategic plan aimed at serving diverse markets. Driven by passionate leadership, their approach emphasizes authentic community engagement. Leveraging data insights, translation services, and strategic partnerships, the credit union tailored their offerings to meet the specific needs of their members. Join us as we discuss: How Unitus Credit Union developed a three-year strategy targeting the Hispanic community, founded on trust-building and authenticityUnderstanding how data analytics guides growth opportunities and can shape a credit union's product offeringsHow a combination of strategic partnerships, employee involvement, and the integration of AI brought success to the credit union's lending program