“The most scarce resource in the world today is attention” – Yuval Noah Harari    The only 2 industries that refer to customers as “users” are Big Tech and drug cartels. We live in an increasingly technology-fuelled Garden of Eden – an attention economy where the most sophisticated dark forces are constantly, covertly intent at work to distract you. If time is your most precious asset as a leader, then saving and spending it wisely becomes paramount. Your old biological defences are hardly sea-worthy any longer and in this age of fierce clandestine competition for your attention, you’re gonna need a bigger boat (or at least a better way to navigate!) to stay afloat.     Insights include: -What happens when ancient human biology collides with 21st century technology -Living in a state of Continuous Partial Attention -The recipe for Deep Work -Navigating the Struggle phase towards a state of Flow -Why Multi-Tasking is a myth -The 2 Fundamentals to combat Distraction     Related Episodes Episode 57 – Keep Your Focus – Avoid Procrastination Episode 32 – Planning and Prioritising in Chaos   Support the show