In this episode of SoundNotes, Dave is joined by LeadingAgile Chief Marketing Officer Tim Zack. Tim offers his unique perspective on how to communicate within an organization during an Agile Transformation to influence lasting change. The biggest part of an Agile Transformation is asking people to work differently at a job they might have been doing for years. People are naturally resistant to change, especially when their livelihood is on the line. Tim discusses the strategies that organizations can use to communicate where they want to go. It's about influencing people over a period of time, not going in and trying to change the culture first. This is why we lead with a systems first approach because they adapt to change faster than people. Making lasting change in an organization is a slow, repetitive process as people become ready to hear it, understand it and apply it.