A big part of becoming a truly product-driven organization is getting better at understanding the needs of your customers, and improving your products to meet their needs. In this video, Mary, Dave, and Lance take on the topic of customer journey mapping and show you how this tool can help you...

We’re back with an all-new episode of SoundNotes where we discuss the nature of products. What are they? How are they different from services and experiences? And does it really even matter? Watch this week’s spirited conversation to see how we’re thinking about and defining products, and...

In this third installment of our value stream mapping series, Mary shows Lance and Dave how to apply the technique of value stream mapping to your business architecture and capabilities so that you can make more informed, intentional, data-driven decisions to improve your business. Contacting...