Season/Course 6: Know Your Customer Chapter 4: Purchasing Process Abstract 3 What is the general need description? General need description is the stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 4: Purchasing Process Abstract 2 What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 4: Purchasing Process Abstract 1 What is purchasing Process? Purchasing is the formal process of buying goods and services. The purchasing process can vary from one organization to another, but there are some common key elements. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit...

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 6 What is post-purchase behavior? The way a person thinks feels and acts after they make a purchase. We're focusing on influencing the action of repeat purchases, but that doesn't mean we can ignore thoughts & feelings. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand...

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 5 What is a purchase decision? The purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 4 What is the evaluation of alternatives? Evaluation of alternatives is the third stage in the Consumer Buying Decision Process. During this stage, consumers evaluate all of their product and brand options on a scale of attributes that have the ability to deliver the benefit that the customer is seeking. Let's understand this marketing concept in more detail in this episode. For more awesome learning about...

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 3 What is information search? Information search is a stage of the decision-making process in which consumers actively collect and utilize information from internal and/or external sources to make better purchase decisions. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand...

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 2 What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit...

Season/Course 6: Know Your Customer Chapter 3: Buying Decision Process Abstract 1 What is buying decision process? The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 9 What are individual and interpersonal factors? An interpersonal factor includes authority, interest, and status. Individual factor includes age, education, job position, risk-taking, and personality. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 8 What are organizational factors? Organizational factors include the buying objective, policies, process, and organization have major influences on the organizational buying. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 7 What are environmental factors? The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 6 What is business buying behavior? Business buyer behavior refers to the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 5 What are psychological factors? The key psychological factors to understand when considering consumer behavior are motivation, perception, attitudes, and beliefs, along with lifestyle. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 4 What are personal factors? Personal Factors are the individual factors of the consumers that strongly influence their buying behaviors. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 3 What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 2 What are cultural factors? In simple words, cultural factors include the values and ideologies of a particular group of individuals. Culture defines social behavior and sets specific standards and values to be followed. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining...

Season/Course 6: Know Your Customer Chapter 2: Consumer and Business Buying Behavior Abstract 1 What is consumer buying behavior? Buying Behavior is the decision processes and acts of people involved in buying and using products. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 8 What is data mining? Data mining is a process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 7 What is a customer database? A customer database is the collection of information that is gathered from each person. The database may include contact information, like the person's name, address, phone number, and e-mail address. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand...

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 6 What is database marketing? Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand...

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 5 What is customer loyalty? Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand...

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 4 What is customer relationship management? Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining...

Season/Course 6: Know Your Customer Chapter 1: Customer Jargon Abstract 3 What is customer profitability? Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. Let's understand this marketing concept in more detail in this episode. For more awesome learning about marketing visit...