Class 48 - Dont Just Do it - Be it!
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Description
The iconic tag of Nike from the 90's was 'Just do it'. This advertising line did a few things, it told the public that the Nike corporation was interested in its customers being more driven, more ambitious to achieve not only their sporting goals but their life goals by doing more.
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Published 04/27/22
Published 11/17/17
In the world of meditation, TM (Transcendental Meditation) is Coca Cola and Mindfulness is Pepsi. These two ubiquitous brands are everywhere meditation is taught. They both use famous personalities to sell their product and to surreptitiously emphasise that theirs is the ‘real thing’.
Published 11/17/17
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