You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all her learnings. After living, studying, and working in five countries across the globe, Liz Co-founded TransPerfect out of an NYU Stern dorm room in 1992. At the time, there were already 10,000 language solutions companies in existence. In fact, she was working at the biggest one. However, Liz saw flaws in their service offerings and set out to do it better. She succeeded and built the largest language-solutions company in the world. She served as Co-CEO until 2018.  Following her departure, Liz founded the Elizabeth Elting Foundation to break down systemic barriers, bridge gaps, and foster systemic change for women and other underserved communities so that people of every stripe can succeed, thrive, and reach their potential. In 2020, the Elizabeth Elting Foundation launched the Halo Fund, a comprehensive multimillion-dollar pandemic relief initiative to directly support medical needs, hunger relief, health equity, and on-the-ground efforts in underserved communities.  When Liz was at NYU, she tried to find books on starting a business, but none resonated with her, and she read many. In DREAM BIG AND WIN, Liz reveals a counterintuitive approach to success and divulges practical and inspiring tips you can implement immediately. Her refreshingly frank and humorous recollections of lessons in life and entrepreneurship serve as a guide for anyone who seeks to fulfill their highest potential. DREAM BIG AND WIN is for anyone who has ever dreamed of translating their passion into purpose and creating something bigger than themselves—from one of the most successful women in America. This episode is full of tactical and sometimes surprising advice. Liz shares everything from why your goal should be to replace yourself, the shocking question she asks every candidate she interviews, why you should never be a 50/50 partner, and so much more.  I've had the pleasure of consulting on Liz's book launch strategy, and I'm doubly honored to join her on October 4th from 6pm - 7pm for a joint book signing at Barnes & Noble on the Upper East Side at 1550 3rd Avenue at 87th Street. If you're in New York City, I hope you will join us to get signed copies of DREAM BIG AND WIN and ON BRAND!