In this episode of 'Leave Your Mark,' I sit down with my friend, Amy Shoenthal, a seasoned journalist, marketing consultant, and author of The Setback Cycle: How Defining Moments Can Move Us Forward, a USA Today bestseller. We all know what failure feels like, but what if we are sleepwalking into a setback? What does that feel like? How do we proactively protect ourselves against it, or is it a defining movement that will ultimately move us forward? Amy and I discuss the pervasive nature of setbacks, especially in the context of societal and professional challenges. Amy shares insights from her book, which includes stories of leaders who have overcome significant obstacles to create impactful ventures. We explore the concept of setbacks through a four-phase framework: Establish, Embrace, Explore, and Emerge. The conversation also delves into the importance of resilience, combating self-doubt with an 'inner hype person,' and the role of continuous learning and personal branding in navigating and rebounding from setbacks.