A crowd favorite from Oslo Business Forum joins Future Forecast. London Business School professor, Costas Markides explains what ‘disruption’ really means, and why business leaders need to prioritize finding out what disruptions they may face. The solution will lie within the problem and will break the disruption; he calls this “disrupting the disruptors.” Tune in to this episode to learn how to create an emotional connection with your customers, how to develop your passion and more.