What can penguins teach us about instituting change at your firm? Shaun Jardine, lawyer and author of Ditch the Billable Hour, and his sidekick Declan the Penguin answer that question through the lens of shifting your billing method to value-based pricing (VBP). VBP can be a good way to consolidate the many different billable hour policies attorneys have while offering clients the quantity and quality of service they desire. We also talk about managing mindset changes and how billing policies can affect other key areas of legal administration, such as succession planning and recruiting young talent.  Speaker Bio:  As a lawyer and former Chief Executive Officer of a Top 250 UK law firm, Shaun Jardine has insight into what makes firms and their staff tick. He is the author of Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm, which was published in January 2024. Jardine founded Big Yellow Penguin in 2021 with the aim of encouraging and helping lawyers and law firms to adopt practices, including value-based pricing, that will make their futures more secure — both financially and operationally — and enjoy practicing their craft again.