There is a massive market that has been all but ignored by fintech founders. I am talking about the senior market. We have tens of millions of people, many with a decent net worth, with few financial services targeting them. This needs to change because the financial needs of this population are only going to become more complex and demanding over time. Our next guest on the Fintech One-on-One Podcast is Abby Levy, the co-founder and general partner at Primetime Partners. After helping her father who had been retired for 20 years she realized there is very little infrastructure in place to support older adults and she saw that as a real opportunity. So, she started a venture capital firm to help founders looking to provide products for this market. In this podcast you will learn: How her personal experience led to her becoming a venture capitalist.How she met her partner, the venture capital legend Alan Patricof.The state of the financial wellbeing of seniors in this country.Why fintech founders are not focusing enough on this massive market.The many categories where there are huge opportunities:Asset decumulation - why we need a plan to tap into liquidity of assets.Pre-retirement or "pretirement" - planning for retirement later in a career.Post-retirement - gig economy opportunities and the off-ramp for retirees.Senior-friendly credit products - we need more creative products to help seniors and their families.Care insurtech - only 7% of Americans have Long Term Care insurance, we need better options.Health-fintech crossovers - hospitals and providers are partnering with fintechs on payment schemes.Who the founders are that are coming across Abby's desk.What it will take for fintech founders to focus on the senior market.What the future might look like for fintechs focused on this population.