In this episode, Adam speaks to reality TV producer Maz Farrelly. Maz has made some of the biggest shows on 3 continents, including Britain’s Got Talent, Dancing with the Stars, Big Brother and Celebrity Apprentice – interviewing 12,000 hopefuls along the way. She now works with businesses to help them make themselves more interesting.  Maz shares her learnings on what it takes to really engage an audience, the three secrets of great content, and how to be interesting enough to get cast in one of her shows. Along the way, we discuss: Why, if you’re ambitious, you have to see everything as a ‘production’How your dog produces you to get what it wantsWhat ‘white noise’ is, and why it mattersHow to interview well enough to get into the Big Brother house Why many of us have become lazy producers, particularly in big companiesWhen ‘fine’ isn’t good enough if you want to be the Number 1 ShowAsking the questions to discover the interesting story in everyone (and how to make a dull person interesting for a TV audience)Why you can only last for a week before you ‘leak’The power of subverting expectations as a producerThe recipe for great content on television (and how to play Susan Boyle Bingo)The importance of really ‘scratching’ to get to what’s interestingThree bits of advice on how to be a great producer and be more interestingHow to apply this to our business and personal life Maz is as fascinating as she is funny. We hope you enjoy this wonderfully stimulating conversation with someone who makes everything she does a little more interesting.  __ Find out about Maz's work here: https://www.mazspeaks.com/  Follow Maz on Linkedin: https://www.linkedin.com/in/maz-speaks/ Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/   Follow eatbigfish on Linkedin and Instagram   See what’s coming up on the podcast at The Challenger Project   With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.