While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the world’s most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience. Read John’s book: Into The Woods: How stories work and why we tell them  John’s company and training services: https://www.johnyorkestory.com/ _______ Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/   Follow eatbigfish on Linkedin and Instagram   See what’s coming up on the podcast at The Challenger Project   With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.