Let's talk about digital identity with Kalev Pihl, CEO of SK ID Solutions. In episode 93, Oscar is joined by Kalev Pihl, to answer ‘What are the cultural aspects of digital identity?’ They delve into the role of culture in shaping digital identity and how digital identity is being treated as a detached technology, without considering cultural differences. Alongside discussing the challenges in recognising these cultural aspects, as well as sharing some of the solutions at have successfully prioritised the human aspects of digital identity. "We have to be designing mindfully those digital identity solutions for a specific culture, and I think that this is a value in the world." Kalev has worked with digital identity over 25 years. Started with the topic in governmental side preparing Estonia for electronic identity on national identity card. Has since worked in financial sector and in Microsoft. Last 15 years he has been CEO of SK ID Solutions – trust service provider that serves digital identities in Estonia, Latvia and Lithuania. Connect with Kalev on LinkedIn. We’ll be continuing this conversation on Twitter using #LTADI – join us @ubisecure! Go to @Ubisecure on YouTube to watch the video transcript for episode 93.