Let's talk about digital identity with Russ Cohn, the (Go-To-Market) for IDVerse. In episode 98, Russ Cohn the Go-To-Marketing for IDVerse joins Oscar to explore Generative AI within Identity Verification - including what is generative AI and deepfakes, why deepfakes are a threat for consumers and businesses, and some of the biggest pain points in the identity industry and how generative AI can support this. "It's very important that we understand these threats and start to mitigate and create ways of helping to support and stop these practices." Russ Cohn is the (Go-To-Market) for IDVerse, which provides online identity verification technology for businesses in the digital economy. Russ has spent more than 20 years scaling businesses of all sizes by delivering successful growth strategies across the UK, EMEA & US markets within fast-paced and high-growth online media, fraud, identity, SaaS, e-commerce, and data-driven technology solutions. His strong tech knowledge is coupled with deep operational and commercial experience building teams within SaaS, advertising and marketing technology-driven revenue models. Russ was previously a key early member of the Google UK leadership team who grew the team from 25 to 3,000 people and the revenue from £10m to £1billion during his tenure. He brings deep experience supporting international technology companies and has a passion for marketing development, startup growth and technology solutions. IDVerse empowers true identity globally. Our Zero Bias AI™ tested technology pioneered the use of generative AI to train deep neural network systems to protect against discrimination. Our fully-automated solution verifies users in seconds with just their face and smartphone—in over 220 countries and territories with any official ID document. Connect with Ross on LinkedIn. We’ll be continuing this conversation on Twitter using #LTADI – join us @ubisecure! Go to @Ubisecure on YouTube to watch the video transcript for episode 98.