Jose Palma-Oliverira, professor at the University of Lisbon, joins the podcast to talk all things risk communication regarding the COVID-19 pandemic. Oliverira discusses the importance of having a trusted communicator and understanding the audience's belief systems, the population's perception of the communicator, the contradiction between individual rationality and global rationality, and much more. Without this understanding, Oliverira notes that the communicator will lose their audience and explains how to avoid this.