In this captivating episode, we sit down with Robin Daniels, the Chief Business and Product Officer at LMS365, to embark on a profound exploration of thought leadership in the ever-evolving landscape of technology and software companies. With a career adorned with pivotal roles in various tech enterprises, Robin brings forth a wealth of experience and insights. Throughout the discussion, Robin unveils the pivotal role that thought leadership plays in the trajectory of tech firms. He emphasizes the transcendence of competition beyond mere product features, underscoring the imperative for companies to anchor themselves in a higher purpose. It's this alignment with a broader mission, Robin suggests, that fosters enduring connections with customers and stakeholders. A particularly enlightening segment of the discussion revolves around the role of internal champions in driving organizational success.  Robin shares how cultivating a culture of empowerment and trust can transform employees into passionate advocates for the company's vision. These internal evangelists, he argues, are instrumental in securing high-stakes deals and fostering organic growth. Three Key Takeaways: * Companies often compete at the feature or product level, but if you want to stand the test of time you have to stand for something bigger. * Moving from evangelizing to evangelizing through is a massive step, that takes time and trust but can have huge rewards. * People are social media are not looking to be sold to.  If you want your thought leadership to catch on find the things you are passionate and knowledgable about and speak to those.