In this riveting episode of Thought Leadership Leverage with host Peter Winick, we dive into the world of non-fiction with Phil Simon, a multifaceted writer, ghostwriter, speaker, and podcaster. Phil shares his journey from a college professor in business information systems to becoming a prolific author and the founder of a hybrid publishing company. He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls. Phil recounts his transition into writing in 2008, which ignited his passion for the craft and led to the establishment of his own publishing company. His unique perspective as an author,  ghostwriter, and publisher enables him to guide others effectively. He emphasizes the importance of finding the right fit with clients, setting clear expectations, and ensuring that the client's voice shines through while adhering to effective business writing principles. Discussing the ghostwriting process, Phil highlights the critical need for compatibility and clear communication with clients. He shares insights into the evolving publishing landscape, noting the rise of hybrid publishing as a cost-effective and rewarding alternative to traditional publishers. Authors now have more control and potential for higher rewards, balancing the risks with substantial marketing and support efforts. Phil also delves into his personal intellectual property, which he proudly owns under "Racket Publishing." This ownership allows him to explore various avenues, such as international translations and teachable courses, without intermediary restrictions. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars. Phil's experience underscores the chaotic yet rewarding nature of thought leadership and publishing. His advice for aspiring authors and thought leaders is to embrace the non-linear path to success and capitalize on the multifaceted opportunities a book can provide. Three Key Takeaways: • Embrace Hybrid Publishing: Phil Simon emphasizes the  advantages of hybrid publishing over traditional routes. This model offers authors more control, potential for higher rewards, and flexibility, while still maintaining professional quality. Hybrid publishing allows authors to manage costs and directly benefit from their work. • Find the Right Fit in Ghostwriting: The importance of  compatibility and clear expectations in ghostwriting is crucial. Successful partnerships hinge on mutual understanding and clear communication, ensuring the final product resonates with the intended audience and meets client expectations. • Leverage Your Book for Broader Opportunities: Owning your intellectual property opens up diverse monetization avenues. Phil discusses how a book can elevate your brand, allowing for  additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. Embracing these opportunities can significantly enhance your thought leadership platform. If you want to learn more about the Changing Landscape of Publishing be sure to check out this video by Peter Winick.