What happens when your publisher holds your book hostage? In this episode of Leveraging Thought Leadership, Bill Sherman speaks with Michael Jenet, author of "Ask: The Questions to Empower Your Life" and founder of Journey Institute Press, about his grueling battle to reclaim the rights to his books after a new publisher took control. Michael’s story isn’t just one of frustration—it’s about standing on principle and creating a new path for authors. After years of legal battles, Michael and his wife and fellow author Dafna managed to regain their rights, but the ordeal sparked a deeper question: How could they prevent this from happening to others? That’s when they decided to start their own publishing company, Journey Institute Press, with a mission to put authors first and offer a more ethical, nonprofit-driven publishing model. They learned valuable lessons about the evolving book market, and now, they’re helping first-time authors navigate the complex world of publishing with integrity and sustainability. Michael also shares key insights about long-term book marketing. Forget the one-time launch event at your local bookstore—today, it’s about leveraging multiple formats, influencers, and long-term strategies to keep your book relevant. Whether you're launching a hardcover, paperback, ebook, or audiobook, the goal is the same: get your book into as many hands as possible and keep the conversation going for years. For aspiring authors, Michael offers this critical advice: start building your audience before the book is even written. Marketing falls on the author, so engage your readers early, find where they are, and get them excited long before launch day. Three Key Takeaways: • Own Your Rights: Michael Jenet’s battle to reclaim his book rights highlights the importance of authors fully understanding and protecting their intellectual property in the publishing world. Don’t assume your publisher will always have your best interests at heart. • Long-Term Book Strategy: Successful book launches go beyond a one-day event. Michael emphasizes the importance of thinking long-term, using multiple formats and engaging influencers to ensure your book stays relevant for years, not just during the initial release. • Build Your Audience Early: Authors can’t rely solely on publishers for marketing. Start building a community around your book early on, even while you're still writing. This will drive excitement and help ensure a successful launch. These insights highlight the need for authors to take charge of both their rights and their marketing strategies to succeed in today's publishing landscape. If you have a book on the horizon and are seeking a solid thought leadership approach to marketing, reach out to Leveraging Thought Leadership to discuss how we can help.