Do you want to enhance your personal brand and content approach on Tiktok or Instagram? Alyssa Chan-Evangelista, a social media strategist and content creator, shares how to craft content and develop a personal brand to elevate your business. Alyssa discusses the significance of leveraging the "lifestyle pillar" and provides insights on authentic personal branding, content optimization, and audience engagement. We explore how to align your content with marketing priorities and foster genuine connections with followers. In a landscape where authenticity drives engagement, Alyssa's strategy, combined with actionable insights, empowers creators to establish lasting connections and maintain relevance in their content journey.   Follow Marianna: @marianna_hewitt Follow Alyssa: @inspiredmediaco    This episode is brought to you by:   Nutrafol: nutrafol.com/scalp with code MARIANNA for ten dollars off your first scalp care order   Clean Simple Eats: CleanSimpleEats.com and code MARIANNA at checkout for 20% off your first order.   Westin: Westin hotels   Georgia Tech Scheller College of Business (AY) University: gtmbawomen.com Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.