For many decades, if you lived in Monson, Maine you either worked for Moosehead Furniture or you knew someone who did. But like many small towns in America, they came to face the day when their main industry disappeared.

Their business was putting stress on Jess Mah and her co-founder’s relationship—so instead of hiring a consultant, they went to couples therapy. And it was there that Jess found the strength to go it alone.