The attempt to get more media attention can go horribly, horribly wrong. Public relations screw ups, mess ups, and flat-out disasters can not only hurt your chances of securing media—it can sabotage your brand and business for far longer. The good news is you can learn from them so that you can avoid having them happen to you. Terri, Paula, and Paula Conway, media strategist and President of Astonish Media discuss epic PR fails--and how to avoid them.