Attention is the scarcest resource we have--which is why getting someone to pay it is so critical, and so hard. Whether you're pitching a TV producer, an editor, an investor, or a customer, your ability to compel another person is everything. In this episode, Paula and Terri talk about the biggest mistakes people make when they try to sell their idea, or themselves, to someone else. Then, Marketing Mentor Ilise Benun shares her tips for getting over the fear of self-promotion so that you can seize on opportunities and get the attention you deserve.