On this week's episode of Panic with Friends I speak with Doug Hecht, the CEO and Co-founder of Walla, a modern studio management platform created to transform and simplify studio operations. Doug's entrepreneurial journey began as the CEO of Lymber, a wellness app start-up that was later acquired by MINDBODY. Following the acquisition, he took on the role of SVP of Consumer Products at MINDBODY, where he played a crucial role in developing the app and spearheading other digital initiatives. Doug is committed to nurturing the start-up community in San Diego. He serves as a capital partner for Seed San Diego, dedicating his time and resources to building a better environment for start-ups. With a stake in over 30 start-ups, Doug actively participates as an angel investor in his spare time.  Guest - Doug Hecht, Co-founder and CEO of Walla  howardlindzon.com, hellowalla.com  Twitter: @howardlindzon, @PanicwFriends, @knutjensen  linkedin.com/in/doughechtsd #fintech #invest #investment #venturecapital #stockmarket #finance  Time Stamps:  Intro (0:00) Howard and Doug catch up (9:10) San Diego (10:28) Hello Walla (14:35) Working at MindBody (15:45) Post Web2 (16:32) Who is Walla’s custom? (18:50) Raising during COVID (21:58) Walla’s metrics (25:10) Howard’s HIIT Story (27:35) Marketing (31:00) Product vs. Sales (33:55) Remote work (39:45) Golf (46:00) Outro (48:00)