Restaurateur Will Guidara was 26 when he took over as manager of Eleven Madison Park (EMP), a struggling NYC brasserie that had never quite lived up to its majestic location. Within a decade, EMP was named the best restaurant in the world. How did Will pull off this unprecedented transformation, and what did he learn about business leadership along the way? As it turns out, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences and lasting relationships, within teams and with our clients.  Jann Schwarz, head of LinkedIn's B2B Institute and one of Will Guidara's frequent collaborators, will lead a conversation with Will about his new book, Unreasonable Hospitality: Giving People More Than They Expect, and uncover Will’s secrets on how to become a better relationship builder and charismatic convener of any group of people.