Max-Diff Analysis with Eddie LeBreton, Former GM and Vice president of Zynga Poker
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Description
On this episode, we chat with Eddie LeBreton who is currently Head of Product Management for the Spark Camera & Augmented Reality Platform at Facebook, and former general manager and vice president of Zynga Poker. We delve into the research process that helped completely revitalize Zynga Poker, how Eddie and his team used Max Diff studies and customer feedback to drive meaningful revenue change.
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