On this episode, we talk with Bill Mooney, who was the former Studio Vice President of Zynga from 2008—2012, leading FarmVille, Zynga Poker, Mafia Wars, and other apps during their peak DAU numbers. He is currently the CEO at Proteus Games, a new venture in mobile gaming. We ask what makes a game stand out from the pack, and how to know a good bet when you see it? How do you find new, strategic opportunities in the gaming space and have the wherewithal to follow through? Bill speaks to the importance of curiosity when confronted with trends you don’t understand, how to stick to a vision without partners, colleagues, and peers diluting it, why we can’t get enough of tiktok’s extremely niche content, and much, much more on this episode of Creators at Work.