In this episode, we are speaking to Pranitan “Pete” Phornprapha - the founder of Scratch First and the architect behind Wonderful - Asia’s leading arts, music and cultural sustainability festival. Pete is the third generation of the Siam Motors family, is a Green Is The New Black Green Warrior and one of Prestige’s 300 high flyers. In this episode, we talk about the evolution of Wonderful music festival, explorations of the mind, living in a world of grey, the importance of having a practice and so much more. I hope you enjoy this smooth conversation thanks to our sound partner Audio-Technica. Okay, it’s time to live wide awake. Stay connected with Pete: Website: https://www.scratchfirst.co/ | https://wonderfruit.co/ Social media: https://www.instagram.com/wonderfruitfestival/ Stay connected & support the show Instagram: http://instagram.com/livewideawake  Support: If you enjoyed the show do consider making a contribution so we can keep having conscious conversations - https://www.patreon.com/livewideawake Reach out: [email protected]