I bet you are an Amazon Prime member, not because I’m clairvoyant, but because half of the US is. Half! Did you know that three-quarters of all product searches begin on Amazon, not Google, or a search engine? Or, did you know Amazon is valued at $1.6 trillion, and has become one of the fastest growing B2B companies in history, with Amazon Web Services. Or, that Amazon’s projected 2023 revenue is $780 Billion – with a B. My guest on this episode is the expert on the Amazon Way. He literally wrote the book on it.   John Rossman is a former Amazon executive and now Managing Partner at Rossman Partners, and is the author of The Amazon Way book series. John is an expert in leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era as he teaches business leaders and founders how to be like Amazon. We ended with a discussion as to whether Amazon has an Achilles Heel as John wrote that Bezos himself predicted that Amazon would go bankrupt one day. Tune in to hear John’s very straightforward response. John’s counsel on leadership, strategy and innovation is fundamental to living his life in full, and serves as a tool box for us to lean from as well.