To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? How do you get better at something? You do a lot of it. The 10,000 hour rule. Practice makes perfect, right? Maybe not. What if our focus only on performing doesn’t lead to the hoped for improvements, and instead our performance suffers? Well, there is a strange phenomenon that runs counter to what most of us would think is a key ingredient to improving our performance--that is--if we spend all our time performing, we actually hinder our performance. Worse yet, this applies to us as individuals, to our teams, and in our organizations, and it’s called The Performance Paradox. Eduardo Briceño knows a lot about this phenomenon and he has written a new book on how to recognize it, and what to do about it. The book is aptly titled The Performance Paradox: Turning the Power of Mindset into Action, and is published by Random House. We discuss how to • avoid falling into the chronic performance trap that stagnates growth • identify when and how to unlock the power of mistakes • integrate learning into daily habits in ways that stick • lead teams that constantly improve and outperform their targets • grow your skill level and output simultaneously and for the long term Discover how to balance learning and performing to bolster personal and team success with this revolutionary guide from a world renowned expert on growth mindset.  Eduardo Briceno's life is a testament to the profound impact that a growth mindset can have on personal and professional success. His relentless pursuit of knowledge and his mission to help others unlock their full potential continue to inspire individuals and organizations on their journeys toward excellence.