Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White interviews Chelsea Gardner, a Facebook ads expert specializing in the mortgage industry. Chelsea shares insights on running successful Facebook ads for loan officers, emphasizing the importance of targeting custom audiences and choosing the right objectives for ad campaigns. The discussion covers the "Teach, Touch, Tell, Sell" method for ad content, highlighting the significance of building brand awareness and establishing relationships with referral partners. Chelsea also mentions the benefits of using Facebook ads to reach real estate agents and past clients, ultimately driving leads and increasing brand visibility. For loan officers seeking training and guidance in mortgage marketing, Chelsea offers a comprehensive Facebook ad course through the Mortgage Marketing Animals platform. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.