Did you know your brain has the ability to change itself throughout your life? It's called neuroplasticity. Studies on Lobsters have found that they fight to find out who’s going to be top lobster. Every time a lobster wins or loses a fight, their brain chemistry changes. This is neuroplasticity – our brain’s ability to change itself throughout our lives. If you can rewire your brain - when you lose one fight, it doesn’t have to be that way forever. With the right support, you can still become top lobster, even if you’ve had more knocks than other people. So Lisa Morton and Danny Donachie want to explore this concept in conversations with highly successful people from sport, business and culture. Hear how their brains have wired and rewired the challenges they’ve overcome; the successes and what advice can they offer. —------------------ Danny Donachie is a Tavistock trained Performance Coach and Founder of Embodyism. He has worked with World Cup winners, World Champion boxers, Grand Slam winners and many leading entrepreneurs. His unique approach unites East and West, facilitating both collective and individual change.  Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre.  From that point, the business, and its team members, have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture. Connect with Danny Via LinkedIn Via Twitter Via Embodyism Connect with Lisa  Via Twitter Via LinkedIn Via Roland Dransfield