Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you...

Online tools are an absolute necessity when it comes to marketing your business online. But with so many tools out there – How do you decide which tools are worth your time? Whether you need to scope out a competitor, boost your social media presence or find the sources of your web traffic, these...

Running a local business, you still need to pay attention to your web traffic. In this modern age, it is difficult to rely solely on foot traffic and print advertising. One option that could help you gain back some of your lost traffic is retargeting for local...