A Look Into Factors That Can Impact Your SEO Timeline In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How Long Will SEO Take To Rank My Website Higher? They provide insights into the various factors that impact the timeline for achieving improved search engine rankings, offering practical strategies and real-world examples for business owners and digital marketers seeking to accelerate their website's ranking...

Insights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to...

Setting Up Your Google Business Messaging with TJ Elder 💬 In this episode of Local SEO Tactics, Jesse is joined by special guest TJ Elder as they delve into the SEO strategy of enabling Google Business Messaging. Together, they explore the ways in which this Google Business Profile (GBP) feature can instantly boost lead generation for your business. Join Jesse and TJ Elder as they share invaluable insights and practical tips, guiding you through the process of unlocking the full potential of...

Breaking Down an SEO Audit and Strategies for Enhanced Website Optimization Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points such as backlinks, keywords, competitor strategies used and more. Get ready for a step-by-step walkthrough as Jesse provides practical guidance page-by-page, revealing what to look for and actionable steps to improve your website's SEO. Whether you're a business owner or experienced SEO, this episode is filled...

Leveraging Transcriptions for Effortless Website Content Creation In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive...

Transforming an Attorney's Business with a Successful SEO Strategy In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as a business owner who turned his marketing into a successful SEO strategy. Villy talks about his experiences trying various marketing tactics, including DIY methods, and how they failed to produce desired results. He also shares how he became a listener of the podcast and implemented the SEO tactics discussed on...

The Role of Industry Knowledge in Local SEO Success Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing...

Exploring AI's Role in Your Website's SEO In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their...

Maximizing Your Homepage's Potential with Key SEO Strategies to Implement First In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs,...

Building the Groundwork: The SEO Beginners Guide to Boost Your Local Presence In this episode, Jesse goes solo and covers the basics of getting started with your SEO campaign. He talks about the importance of Google Search Console, conducting technical SEO audits, performing competitor analysis, and doing keyword research. This informative episode provides a great foundation for anyone looking to improve their local SEO presence. What You'll Learn How to leverage Google Search Console...

Exploring the Impact of Google Reviews for Local SEO Ranking Factors In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for businesses...

Scaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a digital marketing agency. They discuss the impact of SEO on their business growth, and how...

The Role of Website Hosting in Your Website Ranking In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well as tips and best practices for optimizing your website's performance to improve search engine...

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and...

How a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website...

How to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a...

How Website Design and SEO Intersect to Improve Your Business In this episode, Elisabeth shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking to improve their online presence and search engine rankings. This episode is perfect for...

How to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business. What You'll...

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online. What you'll learn: Why page speed performance is important for SEO What...

Ending 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you’re a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique content. ...

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital...

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. What You'll Learn Why you should adjust your marketing for...

How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. What You'll Learn Why crafting above-the-fold content is so...

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages. What...

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for...