Welcome to the Responsible Business podcast, from Think at London Business School. Many companies talk about wanting to become more sustainable and purposeful. But when they face challenges, with financial targets to hit, how can they be sure that they put sustainability into practice? In this episode, Tom Gosling, Executive Fellow of the Centre for Corporate Governance, London Business School, talks to Andy Brown, Founder and CEO of Cedar Rock Capital. Learn how Andy builds sustainability into his firm's investment approach, how growing concerns about sustainability and social issues impact investment strategy and long-term value creation, and what sustainability does and doesn’t mean in the consumer goods and tobacco sectors. Discover more articles, podcasts and films - delivering fresh perspectives and research insight from LBS faculty at www.london.edu/think or follow London Business School on social media: twitter.com/LBS www.linkedin.com/school/london-business-school/ www.facebook.com/LondonBusinessSchool/