Allergies are on the rise, but why do we get them in the first place? In this week's episode I discuss the main theories for why we get allergies and what occurs at a cellular level when an allergic reaction takes place. The choice of conventional therapies is relatively limited, but there are several lifestyle, dietary and supplement changes that we can make to help alleviate the symptoms and support the immune system. There are recognised alternative therapies that may help sufferers of allergies and there are also a few tips and tricks that can really make a difference. This overview of allergies wouldn't be complete without a mention of the role of the mind body connection, and how getting your mind on board just might be the best medicine of all. Become a London Heal Insider and receive EXCLUSIVE access to extended show notes at Londonheal.com