Craig Dubitsky is one of the friendliest guys out there. He's the founder of Hello Products, an oral care company that stresses natural products and a friendly approach to dental health. He has a ton of experience under his belt. He was an early investor and board member in Method cleaning products. He is cofounder of lip balm maker Eos Products. He was the CMO of Popcorn, Indiana, a special advisor to Seventh Generation, helped launch Boots in the US and is the Chairman of Lexicon’s Advisory Board. He was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig is obsessed with design and connecting with the consumer, you can see it in the things he makes. He started Hello Products after being unimpressed with the unfriendly packaging of toothpaste brands in a New York City drug store. He wanted to make something more personable because that's what he is. What other CEO will personally answer calls from consumers? Seriously, if you go to the Hello Products website you can skype directly with Craig. Talk about customer obsessed! In this conversation with Bobbi, Craig discusses his love of design, connecting with the consumer and creating products that have a welcoming vibe.